Mountain Lake Limited

Your 1 Stop Digital Solutions Group.
Our clients benefit from the perfect synergy of reach and relevance.

01

WHO WE ARE

CHANGE OF CORE BUSINESS

Mountain Lake Limited understands digital media.

We’ve signed exclusive contracts with technology providers, publishers and advertisers.

In November 2018, we re-evaluated our business model, and concluded it made more sense to change the business focus away from Agency related services to two core areas of business which effectively now operate under Mountain Lake Limited.

I

Digital Marketing

We specialise in effective online and mobile advertising. We work with leading digital publishers and technology partners to put your brand in front of the right audience.

II

Performance Marketing

Using real-time bidding, programmatic media trading, private exchanges as well as excellent campaign management we maximise your ad revenues.

III

Strategic Services

We analyse audience buying patterns, optimize your display advertising and fine tune campaigns for maximum returns.

IV

Media Buying

We purchase ad inventory and traffic from thousands of mobile and web sites, across a broad range of ad exchanges via direct
deals and RTB.

V

Publishing Online

We know how to create more revenue for publishers by delivering more value to advertisers. We develop and implement solutions guaranteed to increase spend on our publisher partner sites.

02

WHAT WE DO

MOVING WITH THE TIMES

2019.
Expanding service offering.

2019 an Executive decision was made to expand the service offering to include Performance Campaigns, Digital Advertising and Media Buys.
Performance Campaign Management as a service offering provided a vehicle to penetrate the digital market and open up various other opportunities.

03

HOW DO WE DO IT

AN EXAMPLE OF A CAMPAIGN – MSN JAPAN

Mountain Lake Limited understands digital media.

We’ve signed exclusive contracts with technology providers, publishers and advertisers.
In November 2018, we re-evaluated our business model, and concluded it made more sense to change the business focus away from Agency related services to two core areas of business which effectively now operate under Mountain Lake Limited.

Buy

We buy at an open auction rate of $0.30C per 1000 impressions, but have it trade against 12MK impressions a day as this is where the optimum rates sit for this region on this specific ad type.

Trade

Our traders will spend tranches of budget over a weekly period, testing optimum rates at optimal times across optimal ad units until we find inventory which will give us a minimum of 100% margin and a minimum of 10 000 000 impressions a day. MSN only trades through AppNexus who we will pay for the inventory on a pre-paid basis.

Sell

We will sell this inventory across an open auction where we know bidders are prepared to pay a minimum of $0.60C per 1000 ad impressions.